Comparing Segments And Their Performance

This template below is to help you compare sessions and conversion rates across multiple segments.

You can use the table below to do this, which can also be downloaded here.

To get your data for session comparison:

  1. Go to Replay --> Sessions(change to pageviews or devices depending on which metric you want to compare)
  2. Apply the base segments for comparison, and update the top row
  3. Apply a filter/segment to search for your form start page. Compare the two base segments again and put the numbers into the table.
  4. Apply your conversion segment on top of your Form Start segment (or filter), and switch between your comparison segments again to input your numbers.

You should now have a completed table, and should be looking at which segment has the biggest opportunity (in both traffic volume, and conversion rate) to increase your overall conversions.

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