Click Map Reports Explained

Click map reports will help you understand what elements or links users have interacted with on each page to understand which content is helping drive your website outcomes/conversions.

When clicking on the clickmap menu icon, you will be prompted to choose a URL (optional) and device type filters for your search.

To select a URL, put part or all of the URL in the input field before selecting a device type. Want to view all URLs? Simply leave the input field blank before selecting a device type.

How to Read the Click Map Report

Main Session Replay Interface

Whether choosing Click Map - Links or Click Map - All Elements, clicks will be displayed across the page visually with three items displayed:

  1. Rank number
  2. Click Volume
  3. Click rate % (clicks / pageviews)
  4. Minimum/median/maximum fold markers

Note: A page fold shows how much of that page is seen before any user scrolling occurs. This is typically determined by the screen/browser resolution.

In the sidebar on the right hand side of your click maps, is a list of all of the clicks in order of highest engagement volume (clicks) to lowest, making it simple for you to identify the most impactful links or elements.

Choosing/Switching between Reports

To toggle between reports, click the drop-down selector to switch between Click Map - Links and Click Map - All Elements reports.

  • When to use Clickmap - Links Report
    To understand user navigation from your page to subsequent pages. When utilising segments (e.g. Converting users vs non converting), you can understand which links are most effective in driving business outcomes.
  • When to use Clickmap - All Elements Report
    To understand overall user click behaviours. This is mostly useful when identifying whether users are clicking on content that does not link to another page. You may even find that your users are clicking on elements thinking that they are links, when they are not.

Create a Segment From the Clickmap View

Want to create a segment from a link click or element click? Simply click   in the sidebar nav, or click on the element itself in the session replay to bring up the prompts and create a segment.

Changing Date Ranges

  1. Click on in the right-hand sidebar
  2. Click on the date range to bring up the calendar, and select the date ranges you want to include.
  3. Click to update report.

How to View Click Maps for Multiple Pages

In some cases, you may want to view any of the insightech reports for a collection of pages, or even for a group of pages within a content category.

To do this, when you are in the session replay view:

  1. Click on in the right-hand sidebar
  2. Update the pathname or URL filter to include the group of pages you want to calculate the report for (Note: the pages you want to include should have the same page template/structure, or they will not be useful)
  1. Click to update report.

Your report will now be calculated on every page that you have included.

Applying Filters & Segments

Applying a Filter

Want to search for a specific page, hostname, or look at the top pages coming in from a specific source, medium or campaign? Simply add the conditions you want, and search for those rules.

Click  , select the rules you want to filter for, click and your new results will be shown.

Like the results that have been shown and want to save this as a segment? Simply click once the search results have been updated, and you will be prompted with some additional instructions to do so.

Applying a Segment

Already have a pre-made segment? You can apply it to your click map. This can be handy if you want to look at specific page categories, or any specific user behaviours. Simply select the segment and add it to the list.

Note: All segments can be stacked as well. E.g. Combining 2 segments for Converting Users, and Paid Campaigns, would be the same as creating a segment for the combination of both


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