Common Segments (With Examples)

Updated 10 months ago by Josh Gray

In this article, we will run through explanations of common segments used, along with their examples across segments for:

• Specific Pages
• User Click Behaviours
• Loaded Content, or Dynamic Content/Pop-ups
• Funnel Stage Abandonment
• Source/Medium/Campaign
• Viewed Content (based on scrolling)
• Entry / Exit Pages

Segments For Specific Pages

Three page attributes will help you identify pages within your segment conditions. With examples from the Insightech homepage (I.e. https://www.insightech.com/), here are the three attributes:

1. Hostname - This is the website domain including any subdomain variations that may exist.

   

2. Page URL - This is the full URL that is present in your browser’s address bar when the page is loaded.

   

3. Pathname - This is the URL path of the content, that comes after any hostname in a URL. For the homepage this is simply a forward slash “ / ”.

   

Click Behaviour Segments - Creation Methods

One of the most common segment types you will use, will be user specific clicks and behaviours. There are 2 main methods to create segments for on-page user behaviours.

Method 1 (Easiest method) - Interacting with Elements Within Session Replay

Within any session replay, clicking on elements from inspect mode, click map view, scrolling heatmap view, or form analysis views, will prompt you with a list of options of segments you can create.

Alternatively you can click on for the event or attribute in the events list

This is the easiest method to create a segment. Want something more customised? See method 2 below.

Method 2 - Segment Builder

Segments can be built through the segment builder.

1. Click on Segmentation in the left nav menu

1. Click on "New Segment" to be taken to the segment builder interface. You can also save segments directly from any filter applied in session replay listings pages.

You will then be taken to the segment builder page as displayed below.

Click Behaviour Segments - Types of Segments

1. Clicks on element attributes

Includes

• Element text
• Element links
• Element IDs
• Element names
• Element paths

2. Last clicks on element attributes

Includes

• Element text
• Element URL links
• Element IDs
• Element names
• Element paths

3. Last Clicks on input fields

Includes

• Element text
• Element IDs
• Element names
• Element paths

Click Event Examples

Example 1 - Multiple Buttons with Same Text

In the case when you have multiple buttons across your website with the same text (E.g. “Book a Demo” or “Contact Us”) that you want to track, here is an example segment below that you could use.

Example 2 - Multiple Buttons with Same Link Destination

In the case when you have multiple buttons linking to the same destination, you should use a “Click : Link URL” condition. Here is an example segment below that you could use.

Example 3 - Users Who Abandon A Form After Interacting With Field

If users are abandoning your form after a particular form field, and you want to explore what they do before or after this occurs, here is an example segment that will allow you to do this.

Example 4 - Users Who Abandon Page After Interacting With Element

If you identify that users are interacting with a particular element (E.g. a “More Info” button) before abandoning your funnel or a specific page, you can create a segment to monitor this behaviour.

Segments For HTML, Loaded Content, Dynamic Content/Pop-ups, and AB Tests

Sometimes you may want to understand how users interact when a piece of content is loaded on a page, or dynamically shown after an event.

Examples:

• Error Messages
• Out of stock messages
• Form Validation Error Messages
• Pop-up messages
• Chat pop-up windows

In these cases, you will want to leverage either Load DOM: HTML Code, or DOM Change : Inject HTML Code to build your segment.

How to find the HTML for your Loaded/Dynamic Content

1. Right click on the element you want to include in your segment

   

2. Click on Inspect to bring up your console, displaying your website HTML

   

3. Your HTML will be shown in your console, and your element will be highlighted.

1. To confirm that the code is correct, hover your mouse over the line of HTML in the code, and the element you right clicked on should now be highlighted with additional details.

1. Put your HTML in your segment or filter when you are done. Remember to use a Load Dom : HTML Code filter if the content is loaded on page load, and a DOM Change : Inject HTML Code filter if the content is dynamic and injected into the page after the page has loaded.

Segments For Funnel Stage Abandonment

Funnel stage segments can be a combination of page based or click behaviour based segments.

For the funnel stage abandonment, the key difference is that you will include one step in the funnel, and exclude the subsequent step in your segment. This segment will look at any user who doesn't progress to the subsequent step.

Here is an example of a checkout funnel stage segment:

In this example, we are looking at all users who within their session, visit the /checkout page but who do not visit the /checkout/success page.

Once we have this segment, we can begin looking at what other pages these users look at and what campaigns/channels they most commonly use. This will allow us to begin understanding what blockers or other information is required to get these users to progress in the funnel.

Segments For Source/Medium/Campaigns

To better understand inbound traffic types, and their influence on website behaviours, segments can be created leveraging any of the traffic attributes seen below.

Here is an example segment for a Google CPC campaign called “yourcampaign”:

Segments For Viewed Content (Scrolled to On-Page)

Sometimes you will want to understand if when users view specific messaging or content on your website, whether this influences their likelihood to convert.

To understand this, it is best to leverage the scrolling heatmap reports and to create segments directly from there.

In this situation you may want to create 2 segments for comparison:

1. Users who don’t scroll and see your content
   
   Click on your scrolling heatmap just before the content you want to analyse. This will bring up a prompt to create a segment, and will include all users who DON'T see the content you want to analyse.
2. Users who scroll and see your content
   
   Click on your scrolling heatmap just after the content you want to analyse. This will bring up a prompt to create a segment, and will include all users who DO see the content you want to analyse.

Comparing these 2 segments will show you whether viewing particular messaging or content influences form completions, and other behaviours across your website.

Segments For Entry or Exit Pages

Sometimes you will want to understand what users do when they enter via a specific landing page, or if they exit your website from a specific page like a funnel stage, or the checkout page.

In these situations, we would use entry page or exit page segments as shown below.

Here is an example of entry page segment conditions for a URL containing “/yourlandingpage”:

How did we do?

Related Articles

• Using RegEx In Insightech (With Examples)
• How To Build A Segment
• Website Optimisation Ideas to Get You Started